GE'S INVENTION DONKEY TAKES OVER TWITTER

General Electric (GE) recently launched an online campaign called "Invention Donkey," featuring a donkey character that took over GE's Twitter account for the day and provided custom video tweets to users. The campaign, which includes other social channels such as YouTube, Facebook an...

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Bibliographic Details
Published in:Advertising Age 2015-04, Vol.86 (6), p.8
Main Author: MADDOX, KATE
Format: Article
Language:English
Subjects:
Advertising
Appliance industry
Electrical equipment and supplies industry
Evaluation
Internet/Web advertising
Online advertising
Social media
Social networks
Online Access:Get full text
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Summary:General Electric (GE) recently launched an online campaign called "Invention Donkey," featuring a donkey character that took over GE's Twitter account for the day and provided custom video tweets to users. The campaign, which includes other social channels such as YouTube, Facebook and Snapchat, is designed to show how GE is dedicated to creating new ideas and inventions to help businesses and the world work better.
ISSN:0001-8899
1557-7414