B-TO-B MARKETERS EXPLORE NEW HORIZONS WITH VIRTUAL REALITY; GE and other companies are making prospects part of the experience with virtual helicopter rides, underwater voyages and more

While virtual reality has been used primarily for consumer applications such as video games and movies, some business-to-business marketers are beginning to test the waters with VR in industries including manufacturing, architecture, construction and hospitals. Advances in technology that make VR mo...

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Bibliographic Details
Published in:Advertising Age 2015-08, Vol.86 (16), p.28
Main Author: Maddox, Kate
Format: Article
Language:English
Subjects:
Analysis
Architects
Architecture
Business to business commerce
Business-to-business advertising
Business-to-business market
Craigwell, Katrina
Design
Electrical equipment and supplies industry
Management
Manufacturing
Marketing management
Officials and employees
Pharmaceuticals
Sales management
Virtual reality
Online Access:Get full text
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Description
Summary:While virtual reality has been used primarily for consumer applications such as video games and movies, some business-to-business marketers are beginning to test the waters with VR in industries including manufacturing, architecture, construction and hospitals. Advances in technology that make VR more accessible to users, such as Samsung Gear VR, as well as investment from big players such as Facebook--which acquired Oculus Rift last year--are giving b-to-b marketers new ways to demo big, complex equipment to buyers in settings from live events to individual sales calls.
ISSN:0001-8899
1557-7414