Worth a Thousand Words

It was the great sage Anonymous who long ago quoth, "A picture is worth a thousand words." But just because the exact source is unknown doesn't make the meal of the sentiment any less true. And it's doubly true in today's busy marketing landscape, where attention of prospect...

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Bibliographic Details
Published in:Target Marketing 2015-10, Vol.38 (7), p.7
Main Author: Zimmerman, Jeremy
Format: Article
Language:English
Subjects:
Advertising campaigns
Brand equity
Illustrations
Social networks
Online Access:Get full text
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Summary:It was the great sage Anonymous who long ago quoth, "A picture is worth a thousand words." But just because the exact source is unknown doesn't make the meal of the sentiment any less true. And it's doubly true in today's busy marketing landscape, where attention of prospects is fleeting, and highly competitive. And while many marketers do lip service to the value of visual content, the report reveals that the action doesn't follow the speak. While 65% of marketers are saying that visual content -- this includes mediums such as photography, videos, illustrations and infographics -- are core to how their brand story is communicated, only 27% have a plan in place to manage visual assets for their campaigns.
ISSN:0889-5333