Getting the Most From Mobile

As members increasingly turn to their browsers, smartphones and tablets to do their banking, a new world of opportunity is opening up for credit unions. The biggest is to leverage mobile to redefine the member experience, such as by providing business banking services via smartphone. At the same tim...

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Bibliographic Details
Published in:Credit Union Management 2015-11, Vol.38 (11), p.18
Main Author: Daley, Tim
Format: Article
Language:English
Subjects:
Advisors
Bank management
Credit unions
Electronic banking
Marketing
Mobile commerce
Online advertising
Smartphones
Usability
Wire
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Summary:As members increasingly turn to their browsers, smartphones and tablets to do their banking, a new world of opportunity is opening up for credit unions. The biggest is to leverage mobile to redefine the member experience, such as by providing business banking services via smartphone. At the same time, CUs must ante up by making sure they offer a mobile banking experience that's as good as what members expect from the online banking systems they've used for years. A second key opportunity for CUs is to use mobile technology to help them better understand what members want and how best to reach them with these services. Business mobile is an important example of where mobile banking's potential is still being explored. This arena has been identified as a priority by many CUs undergoing system selections this year. Improvements in the marketing capabilities of today's mobile banking solutions should not be underestimated or undervalued.
ISSN:0273-9267