'UBERIZATION' KEEPS CMOS UP AT NIGHT

As technology gives businesses more ways to provide services to customers in unique ways, C-suite executives are worried about competitors coming from outside their industries - a phenomenon known as "Uberization," according to a new study from IBM. "Redefining Boundaries: Insights Fr...

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Bibliographic Details
Published in:Advertising Age 2015-11, Vol.86 (21), p.6
Main Author: Maddox, Kate
Format: Article
Language:English
Subjects:
Business conditions
Chief executive officers
Competition
Complementary metal oxide semiconductors
Computer industry
Economic aspects
Market strategy
Marketing management
Online Access:Get full text
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Summary:As technology gives businesses more ways to provide services to customers in unique ways, C-suite executives are worried about competitors coming from outside their industries - a phenomenon known as "Uberization," according to a new study from IBM. "Redefining Boundaries: Insights From the Global C-Suite Study" was based on face-to-face and online interviews with more than 5,200 global business executives, conducted by IBM's Institute for Business Value. According to the study, 54% of C-suite executives said competition today is coming from outside of their industries, up from 43% in 2013.
ISSN:0001-8899
1557-7414