Twitter Use 2012

As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitt...

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Bibliographic Details
Published in:Policy File 2012
Main Authors: Smith, Aaron, Brenner, Joanna
Format: Report
Language:English
Subjects:
Pew Research Center
Telecommunications
Online Access:Request full text
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Summary:As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010--at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.