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The Political Power of the Coffee Klatch

With at least 8 percent of American voters still undecided and less than a month left in the most watched, worried, and wild-card election cycle in decades, it's apropos to consider which TV outlets might have the power to push those coveted "uncommitted voters" to one side or the oth...

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Bibliographic Details
Published in:Policy File 2008
Main Author: Martin, Courtney E
Format: Report
Language:English
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Online Access:Request full text
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Summary:With at least 8 percent of American voters still undecided and less than a month left in the most watched, worried, and wild-card election cycle in decades, it's apropos to consider which TV outlets might have the power to push those coveted "uncommitted voters" to one side or the other. It's not campaign ads or talking heads that have the greatest power to reach undecided voters who flip on the TV. It's five women who chat on comfy couches every morning.