INTRODUCTION TO THIS ISSUE

A study of career centers from the National Association of Colleges and Employers found that career centers are using social media for activities such as event promotion, student engagement, and employer relations, as "an important component of... messaging and branding; it is not a 'fad&#...

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Bibliographic Details
Published in:Career Planning and Adult Development Journal 2013-10, Vol.29 (3), p.5
Main Author: Venable, Melissa A
Format: Article
Language:English
Subjects:
Advisors
Career Centers
Career Development
Career development planning
Careers
Employers
Job hunting
Learner Engagement
Professional ethics
Professional relationships
Professionals
Social Media
Social networks
Students
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Summary:A study of career centers from the National Association of Colleges and Employers found that career centers are using social media for activities such as event promotion, student engagement, and employer relations, as "an important component of... messaging and branding; it is not a 'fad'" (Kubu, 2012, p. 39). In this article Lisa Cook, a career development professional with experience in higher education, government, and the private sector, shares her personal experiences with social media as an important resource for expanding outreach, fostering community, and finding support.
ISSN:0736-1920