The Future of Corporate Culture: How to Achieve Excellence in Internal Communications Management

Burton examines what lies ahead of corporate culture. In 2015, global corporate mergers and acquisition activity of $4.7 trillion eclipsed all prior years, while 2016 was breaking records for deals that soured without being consummated. New generations of employees have ascended to put their imprima...

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Bibliographic Details
Published in:Public Relations Strategist 2016-12, Vol.22 (4), p.8
Main Author: Burton, Keith
Format: Article
Language:English
Subjects:
Business communications
Corporate culture
Future
Work environment
Online Access:Get full text
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Summary:Burton examines what lies ahead of corporate culture. In 2015, global corporate mergers and acquisition activity of $4.7 trillion eclipsed all prior years, while 2016 was breaking records for deals that soured without being consummated. New generations of employees have ascended to put their imprimatur on corporate culture and the values that guide their beliefs and behaviors. Developments in technology have resulted in revolutionary changes to corporate communication in the workplace and how employees interact with friends, family and society.
ISSN:1082-9113