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Branding the American West: paintings and films, 1900-1950.(Brief article)

This beautifully illustrated book promises much but delivers little. The catalogue for a traveling exhibition of the same title, the book is disappointing in not delivering the analysis promised. The branding of the American West-that is, the marketing of the region in films and paintings of the fir...

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Bibliographic Details
Published in:CHOICE: Current Reviews for Academic Libraries 2017-04, Vol.54 (8), p.1154
Main Author: McGrath, R.L
Format: Magazinearticle
Language:English
Subjects:
Online Access:Get full text
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Summary:This beautifully illustrated book promises much but delivers little. The catalogue for a traveling exhibition of the same title, the book is disappointing in not delivering the analysis promised. The branding of the American West-that is, the marketing of the region in films and paintings of the first half of the 20th century-is a subject long overdue for serious consideration.
ISSN:0009-4978
1943-5975