Visionary Of The Year: Generation Sephora: From Being An Early Incubator Of The Indie Revolution To The Most Plugged-In Retailer Of Its Generation, Sephora Is Rewriting The Rules Of Prestige Beauty One Country At A Time

THEY SAID IT couldn't be done. ¶ Two decades after bursting onto the scene amid much industry skepticism, particularly in the U.S., Sephora has upended the status quo to become the leading global beauty retailer.¶ It has harnessed the prevailing forces of change more effectively than any of its...

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Bibliographic Details
Published in:WWD 2016-12, Vol.211 (37), p.46
Main Author: Born, Pete
Format: Article
Language:English
Online Access:Get full text
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Summary:THEY SAID IT couldn't be done. ¶ Two decades after bursting onto the scene amid much industry skepticism, particularly in the U.S., Sephora has upended the status quo to become the leading global beauty retailer.¶ It has harnessed the prevailing forces of change more effectively than any of its competitors with a series of innovations, from ushering in the age of self-selection to nurturing the rise of the Indies to capitalizing early on the influence of digital and social media.
ISSN:0149-5380