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In an era where a news story can go round the world in seconds, knowing how to handle the media is an essential skill for all senior executives. If you are a senior person and they can get hold of you, they will expect you to make a statement about the issue at hand. Reporters won't care whethe...

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Bibliographic Details
Published in:Financial Management 2008-09, p.39
Main Author: Morris, Roz
Format: Article
Language:English
Subjects:
Accident investigations
Financial executives
Interviews
Journalism
Journalists
Media coverage
Public relations
Railroad accidents & safety
Reputations
Online Access:Get full text
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Summary:In an era where a news story can go round the world in seconds, knowing how to handle the media is an essential skill for all senior executives. If you are a senior person and they can get hold of you, they will expect you to make a statement about the issue at hand. Reporters won't care whether you're the FD, the HR director or the chief executive. If you speak to the media, you are that company and can, therefore, be asked about anything. The FD's job has already expanded from senior number-cruncher to senior strategist -- and now senior spokesperson can be included as well. For example, there has been a trend for some organizations with credit-crunch problems to use the FD as their main media contact when they need to convey their view of a tricky issue that's considered too damaging for the chief executive to be seen discussing.
ISSN:1471-9185