Seven steps to SEM success

Conducting a successful search engine marketing (SEM) campaign becomes more complicated every day. Little wonder that many marketers have the urge to throw up their arms and give up. But SEM is too effective to make giving up a viable option. What is viable: overcoming the complexities with a well-t...

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Bibliographic Details
Published in:Multichannel Merchant 2006-02, Vol.2 (2), p.0_1
Main Author: Daly, Tim
Format: Article
Language:English
Subjects:
Electronic commerce
Guidelines
Marketing management
Retailing industry
Search engines
Success factors
Online Access:Get full text
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Summary:Conducting a successful search engine marketing (SEM) campaign becomes more complicated every day. Little wonder that many marketers have the urge to throw up their arms and give up. But SEM is too effective to make giving up a viable option. What is viable: overcoming the complexities with a well-thought-out plan. A seven-step plan for a successful campaign is presented: 1. the basics, 2. prelaunch, 3. keyword development, 4. website and landing page development, 5. copy development, 6. launch, and 7. postlaunch.
ISSN:1554-8961