The 'Clothing Therapist' to the Town's Offscreen Stars

• Published in: Hollywood Reporter 2017-10, Vol.423, p.58-60
• Main Author: McKenzie, Lesley
• Format: Article
• Language: English
• Subjects: Executives; Therapists; Women
• ISSN: 0018-3660

Stylist Dana Asher Levine almost single-handedly invented the job of dressing top industry women, from Fox's Dana Walden to Shonda Rhimes When Michelle King, along with her husband, Robert, was Emmy nominated for the first time - for The Good Wife in 2010 - the co-creator received a call from a female agent at her agency, Paradigm, urging her to contact Hollywood style whisperer Dana Asher Levine. Like, why am I amongst those people?' There have been times when that's occurred, and Dana has put together the right things, sometimes at a moment's notice - because she always brings backup clothes - that allow you to feel like you can stand in this room." Since 2002, when Asher Levine launched her styling business, Dhstyle Inc. - arguably the most influential of its kind in Hollywood - much has changed on the industry stylescape. "When I first started working, it was very much about [wearing] a pantsuit, a skirt suit - it was all very masculine lines," says Asher Levine's longest-running client, Fox Television Group chair and CEO Dana Walden, who initially prioritized fashion only as a way to blend into a traditionally male-dominated world. [...]Asher Levine - who had worked stints at garment showrooms and in an administrative role at downtown Los Angeles' Fashion Institute of Design & Merchandising - was a mother of three in the midst of a failing marriage, and she was looking for ways to support her family.