PW talks with Jacqueline Deval: To market we will go

JD: It's easy for authors to think, "They're the experts, I'll hear from them." But in fact publicists are swamped, and they respond to squeaky wheels. So you need to be a bit of a squeaky wheel, but you need to do it in a way that keeps you in the good graces of your publis...

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Bibliographic Details
Published in:Publishers Weekly 2003-03, Vol.250 (13), p.54
Main Author: Zaleski, Jeff
Format: Article
Language:English
Subjects:
Deval, Jacqueline
Marketing
Publishing
Writing
Online Access:Get full text
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Summary:JD: It's easy for authors to think, "They're the experts, I'll hear from them." But in fact publicists are swamped, and they respond to squeaky wheels. So you need to be a bit of a squeaky wheel, but you need to do it in a way that keeps you in the good graces of your publishing house. One of the reasons that an author may not hear from a publicist is that they're embarrassed. [The publicist] knows there's no budget to publicize the book. Then, they're extremely busy.
ISSN:0000-0019
2150-4008