Anatomy of a Community Relations Success

Morton discusses the public relations campaign used by the Louisville (KY) Free Public Library for the Gutenberg Millennium Exhibition. Elements of a successful campaign include face-to-face presentations to sponsors, weekly news releases targeted to reach the entire community, and the use of profes...

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Bibliographic Details
Published in:American Libraries 2001-02, Vol.32 (2), p.40-42
Main Author: Morton, Norman
Format: Magazinearticle
Language:English
Subjects:
Advertising
Art exhibitions
Bible
Business executives
Cataloging
Community Relations
Exhibitions
Exhibits
Fairs & exhibitions
Gutenburg Millennium Exhibition, Kentucky
Institutional libraries
Libraries
Library Administration
Louisville, Kentucky
Marketing
Museum exhibits
Printing
Promotion
Public libraries
Public relations
Radio
Television Commercials
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Description
Summary:Morton discusses the public relations campaign used by the Louisville (KY) Free Public Library for the Gutenberg Millennium Exhibition. Elements of a successful campaign include face-to-face presentations to sponsors, weekly news releases targeted to reach the entire community, and the use of professional media planning and buying techniques.
ISSN:0002-9769
2163-5129