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Staying up to date in the ever-changing Web search world

If google can be a verb, Web search must be a very hot topic. Numerous articles appear in the popular press about search engines, search skills, and great Web search sites. These days, it seems that everyone's an expert on the Web search. Web search isn't just hot news, it's big busin...

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Bibliographic Details
Published in:Information Outlook 2004-03, Vol.8 (3), p.30-34
Main Author: VINE, Rita
Format: Article
Language:English
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Summary:If google can be a verb, Web search must be a very hot topic. Numerous articles appear in the popular press about search engines, search skills, and great Web search sites. These days, it seems that everyone's an expert on the Web search. Web search isn't just hot news, it's big business. The Web search advertising marketplace has grown enormously over the past year, and predictions for future growth of major search properties such as MSN Search, Yahoo!, and Google remain strong. Many people working in and around search business-including marketing consultants, search engine optimizers, technology writers, and librarians-are working hard to distinguish themselves from other experts in the field.
ISSN:1091-0808
1938-3819