NASCAR Has Opportunity to Tap Hispanics: Study

That runs counter to the tendency of average NASCAR fans to enjoy the sport in groups. But [Darren Marshall] believes that interest among lone wolves and the casual NASCAR viewers could be revved up with local events. NASCAR-sponsored events in local bars to create a social atmosphere and "make...

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Bibliographic Details
Published in:Promo 2009-02
Main Author: Tedesco, Richard
Format: Article
Language:English
Online Access:Get full text
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Summary:That runs counter to the tendency of average NASCAR fans to enjoy the sport in groups. But [Darren Marshall] believes that interest among lone wolves and the casual NASCAR viewers could be revved up with local events. NASCAR-sponsored events in local bars to create a social atmosphere and "make it seem like it's cool to be a NASCAR fan," Marshall said.
ISSN:1047-1707