Bending Things Beckham's Way: The Pro Shop Blog

The unique twist here is that the bright promise that David Beckham seemed to represent as a marketing icon for MLS and the Los Angeles Galaxy has turned into a cautionary tale that leaves the American soccer league looking distinctly second...

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Bibliographic Details
Published in:Promo 2009-02
Main Author: Tedesco, Richard
Format: Article
Language:English
Online Access:Get full text
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Summary:The unique twist here is that the bright promise that David Beckham seemed to represent as a marketing icon for MLS and the Los Angeles Galaxy has turned into a cautionary tale that leaves the American soccer league looking distinctly second...
ISSN:1047-1707