Right Guard Plays Prime Role in "Celebrity Apprentice"

Right Guard's Fast Break antiperspirants will be the focal point of an episode of "The Celebrity Apprentice" this season, with the aspiring celeb execs charged with a creating a marketing project for the products. Henkel, Right Guard's parent company, has struck two prior product...

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Bibliographic Details
Published in:Promo 2009-02
Main Author: Tedesco, Richard
Format: Article
Language:English
Online Access:Get full text
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Summary:Right Guard's Fast Break antiperspirants will be the focal point of an episode of "The Celebrity Apprentice" this season, with the aspiring celeb execs charged with a creating a marketing project for the products. Henkel, Right Guard's parent company, has struck two prior product integration deals with "Celebrity Apprentice, " for Dial's Yogurt Body Wash during last year's series and Soft Scrub Deep Clan Foaming Cleanser in 2007.
ISSN:1047-1707