Ford to Market Fiesta Through Social Networks

The first 100 Fiestas, fresh off a German assembly line, are now headed to the U.S. for what Ford is describing as monthly "missions" to be undertaken by selected "agents," who will record video of their experiences for Web distribution on Facebook, FlickR and YouTube.

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Bibliographic Details
Published in:Promo 2009-02
Main Author: Tedesco, Richard
Format: Article
Language:English
Online Access:Get full text
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Summary:The first 100 Fiestas, fresh off a German assembly line, are now headed to the U.S. for what Ford is describing as monthly "missions" to be undertaken by selected "agents," who will record video of their experiences for Web distribution on Facebook, FlickR and YouTube.
ISSN:1047-1707