Teaching to sell: The Fisher Institute trains the stars of tomorrow

Jon Hawes is currently Director of the Fisher Institute for Professional Selling and Professor of Marketing at the University of Akron. Professor Hawes has written 2 books on sales and marketing and edited 3 others. In an interview, Hawes discusses the work of the Fisher Institute.

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Bibliographic Details
Published in:Financial services advisor 1999-05, Vol.142 (3), p.40
Main Author: Kissling, Fred R
Format: Magazinearticle
Language:English
Subjects:
Appointments & personnel changes
Colleges & universities
Curricula
Customer services
Executives
Marketing
Materials management
Mission statements
Personal selling
Sales management
Strategic management
Students
Success
Teaching
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Description
Summary:Jon Hawes is currently Director of the Fisher Institute for Professional Selling and Professor of Marketing at the University of Akron. Professor Hawes has written 2 books on sales and marketing and edited 3 others. In an interview, Hawes discusses the work of the Fisher Institute.
ISSN:1524-7589