Ossining entrepreneur Marc Sophos playing a different tune

Marc Sophos is a throwback. At a time when many companies see the integration of electronic media as the next great business frontier, Sophos sees it another way. Where the majority of companies in the entertainment business rely on extensive market research to divine the tastes of the public, Sopho...

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Bibliographic Details
Published in:Westchester County business journal 1995-07, Vol.34 (31), p.6
Main Author: de Seife, Ethan
Format: Article
Language:English
Subjects:
Entrepreneurs
Information superhighway
Lifetime
Middle Atlantic
Radio broadcasting
Radio stations
Service introduction
Sophos, Marc
Startups
Online Access:Get full text
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Summary:Marc Sophos is a throwback. At a time when many companies see the integration of electronic media as the next great business frontier, Sophos sees it another way. Where the majority of companies in the entertainment business rely on extensive market research to divine the tastes of the public, Sophos consults a different muse. WDFH-FM is the name of Sophos' new venture, a radio station broadcasting at 200 watts out of Ossining. In these days of high-tech, low-impedance life in the fast lane of the information superhighway, a 200-watt radio station redefines throwback. Regional stations routinely beam 50,000 watts into the ozone. (excerpt)
ISSN:1057-686X