Next-day data

For some, overnight custom studies can be a helpful tool. Custom overnight research is most frequently used for: 1. public relations issues, 2. advertising presentations, and 3. media polling. In a custom overnight survey, research questions are typically due to the supplier by noon of the day the i...

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Bibliographic Details
Published in:American Demographics 1996-07, p.22
Main Author: Mergenhagen, Paula
Format: Article
Language:English
Subjects:
Advertising
Information management
Interviews
Polls & surveys
Presidents
Product recalls
Selection
Services
Suppliers
Online Access:Get full text
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Summary:For some, overnight custom studies can be a helpful tool. Custom overnight research is most frequently used for: 1. public relations issues, 2. advertising presentations, and 3. media polling. In a custom overnight survey, research questions are typically due to the supplier by noon of the day the interviewing takes place. A good alternative to custom overnight research is the omnibus survey, which works well in situations where speed is important, but 24-hour turnaround is now required. Questions can be piggybacked onto a national sample. Interviewing takes place over a 3 to 5 day period.
ISSN:0163-4089
2163-5897