CUs In World of Sports, World of Banking, World Of Language

As you're all too aware, we are approaching the happiest and most joyous season of the year-by that, I mean, of course, college bowl season. What you may be less aware of is that a credit union is the title sponsor to one of those bowls: the Poinsettia Bowl, which is properly known as the San D...

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Bibliographic Details
Published in:Credit Union Journal 2007-12, Vol.11 (49), p.6
Main Author: Diekmann, Frank J
Format: Article
Language:English
Subjects:
Banking industry
College football
Corporate sponsorship
Credit unions
Deposit insurance
Teams
Tournaments & championships
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Summary:As you're all too aware, we are approaching the happiest and most joyous season of the year-by that, I mean, of course, college bowl season. What you may be less aware of is that a credit union is the title sponsor to one of those bowls: the Poinsettia Bowl, which is properly known as the San Diego County Credit Union Poinsettia Bowl, even though the credit union name part of that is often dropped from the sports pages and the TV listings. This will be the third year San Diego County CU has been the title sponsor, which makes sense, since the Poinsettia Bowl (named because the nearby Paul Ecke Ranch in Encinitas produces about 70% of the flowers in the U.S.) itself is just three years old.
ISSN:1521-5105