How To Increase ROI By Tapping Into Overlooked Departments

When discussing procurement risk avoidance in a recent Harvard Business Review (HBR) report, a sourcing leader points out, “Legal people will tell you: risk is not just about the dollar amounts involved. When your marketing department teams up with your finance and accounting teams, they can work to...

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Bibliographic Details
Published in:Manufacturing Business Technology 2017-11
Main Author: Yakubovich, Alex
Format: Article
Language:English
Subjects:
Competitive advantage
Cost control
Departments
Marketing
Productivity
Teams
Online Access:Get full text
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Summary:When discussing procurement risk avoidance in a recent Harvard Business Review (HBR) report, a sourcing leader points out, “Legal people will tell you: risk is not just about the dollar amounts involved. When your marketing department teams up with your finance and accounting teams, they can work together to create formulas - such as money spent versus audience reach - to measure marketing tactics. [...]of the depth of your marketing department’s involvement in the media relations process, they must still develop measurable goals when it comes to generating positive relationships and media mentions for your brand in order to measure the ROI for these efforts.
ISSN:1554-3404