Green attitude

Some 87% of adults say they are concerned about the condition of the environment in the US and 44% say they are very concerned, according to a twice-a-year tracking poll conducted by Environmental Research Associates. Despite those findings, Roper Starch Worldwide's 1998 Green Gauge Report foun...

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Bibliographic Details
Published in:American Demographics 1999-04, Vol.21 (4), p.46
Main Author: Phillips, Lisa E
Format: Article
Language:English
Subjects:
Automobiles
Climate change
Consumer attitudes
Consumers
Earth Day
Emissions
Environmental protection
Environmental research
Green marketing
Health & beauty aids
Industrial plant emissions
Low emission vehicles
Marketing
Statistical data
Vehicles
Water pollution
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Summary:Some 87% of adults say they are concerned about the condition of the environment in the US and 44% say they are very concerned, according to a twice-a-year tracking poll conducted by Environmental Research Associates. Despite those findings, Roper Starch Worldwide's 1998 Green Gauge Report found that consumers at both ends of the environmental spectrum - the activists and the unconcerned - say they are not willing to pay a premium for greener goods. What they are willing to do, it seems, is change their lifestyles and buying patterns. For example, alternative fueled vehicles are slowly gaining ground, according to the Energy Information Administration. Young, affluent, single adults who live in cities, as well as self-described environmentalists and those who live in coastal regions, are more likely than average to show interest in buying an electric car.
ISSN:0163-4089
2163-5897