Lack of integration holding back CRM

From the viewpoint of insurance companies, the most serious aspect of CRM is the lack of connection between CIOs and their marketing counterparts, who now find themselves in charge of the CRM function. The lack of integration skills to handle platform and data fragmentation is the number one problem...

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Bibliographic Details
Published in:Insurance Brokers' Monthly and Insurance Adviser 2003-03, Vol.53 (3), p.16
Main Author: Fitzgerald, Mike
Format: Article
Language:English
Subjects:
Chief information officers
Customer relationship management
Insurance companies
Insurance industry
Integration
Marketing
Software
Online Access:Get full text
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Summary:From the viewpoint of insurance companies, the most serious aspect of CRM is the lack of connection between CIOs and their marketing counterparts, who now find themselves in charge of the CRM function. The lack of integration skills to handle platform and data fragmentation is the number one problem cited by most CIOs. Probably half of all IT budgets are spent on integration.
ISSN:1472-2275