Ready for the Rush?

E-commerce, in-store tech and behind-the-scenes innovations are all expected to play a large role in the future of supermarkets. However, retailers shouldn't forget what drives customers to the store in the first place: delicious food. While online shopping options can help retailers better man...

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Bibliographic Details
Published in:Retail Merchandiser 2018-01, Vol.58 (1), p.96
Main Author: English, Jim
Format: Article
Language:English
Subjects:
Consumer behavior
Electronic commerce
Grocery stores
Supermarkets
Technology adoption
Online Access:Get full text
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Summary:E-commerce, in-store tech and behind-the-scenes innovations are all expected to play a large role in the future of supermarkets. However, retailers shouldn't forget what drives customers to the store in the first place: delicious food. While online shopping options can help retailers better manage inventory and predict shopper behavior, as well as reduce labor costs, it can decrease sales per basket, based on the store's inability to inspire impulse buys. Many grocers situate self-order kiosks near entrances so customers can place deli orders upon arrival, making their trips more efficient. Cloud-based technology and other hardworking tools can help grocers ensure they have enough stock once those shoppers arrive. It's important to have a variety of selections on hand and enough stock available during the dinner rush. Supermarkets are going to find this preparedness to be worth their while, since trips for fresh-prepared foods correlate highly to additional dollar spend in-store.
ISSN:1530-8154