Cable Companies Make Pitch for HD

Comcast has been the most aggressive at pitching its HD services. With about 40 linear HD channels -- less than half what DirecTV and Dish offer -- Comcast said in January that it would give its subscribers 1,000 HD "choices" by the end of the year. Taking a different approach, Time Warner...

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Bibliographic Details
Published in:TelevisionWeek 2008-11, Vol.27 (29), p.13
Main Author: King, Danny
Format: Article
Language:English
Subjects:
Cable television industry
Competition
Customer services
Digital video
HDTV
High definition television
Households
Inventory
Manycompanies
Service introduction
Subscribers
Video on demand
Video recorders
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Summary:Comcast has been the most aggressive at pitching its HD services. With about 40 linear HD channels -- less than half what DirecTV and Dish offer -- Comcast said in January that it would give its subscribers 1,000 HD "choices" by the end of the year. Taking a different approach, Time Warner Cable, whose 45 HD channels put it slightly ahead of Comcast but whose 300 VOD titles in HD lag Comcast's inventory calls itself "Home of Free HD." However, cable companies have had to gird themselves not only against DirecTV and Dish, which have more than 30 million subscribers combined, but also against telecommunications giants that have launched their own television services within the past three years.
ISSN:1544-0516