Why do people say 'yes'? : the psychology of influence

Explains Cialdini's six constructs of influencing and persuading others. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.

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Bibliographic Details
Published in:NZ Business 2009-04, Vol.23 (3), p.26-27
Main Author: McKay, Rob
Format: Magazinearticle
Language:English
Subjects:
Competitive advantage
Expectancy theories
Influence
Influence (Psychology)
Personality
Political advertising
Psychologists
Psychology
Sales
Science
Skill development
Online Access:Get full text
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Description
Summary:Explains Cialdini's six constructs of influencing and persuading others. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
ISSN:0113-4957
2253-2765
2253-2765