The Fine Art (and Science) of Framing

Beardsley discusses the art and science of framing, which has been found to be a significant factor in how people make decisions. He also discusses the principles and guidelines one can use to create frames that will help him achieve his purposes.

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Bibliographic Details
Published in:The public relations strategist 2005-04, Vol.11 (2), p.43
Main Author: Beardsley, John
Format: Article
Language:English
Subjects:
Decision making
Public relations
Online Access:Get full text
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Description
Summary:Beardsley discusses the art and science of framing, which has been found to be a significant factor in how people make decisions. He also discusses the principles and guidelines one can use to create frames that will help him achieve his purposes.
ISSN:1082-9113