A PR market grows in Central America

Burson-Marsteller and Ketchum are two of several public relations firms that are targeting Central America as the new market for globalization.

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Bibliographic Details
Published in:Public Relations Tactics 1998-08, Vol.5 (8), p.24
Main Author: Katz, Michael E
Format: Article
Language:English
Subjects:
Globalization
Public relations
Public relations agencies
Target markets
Online Access:Get full text
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Description
Summary:Burson-Marsteller and Ketchum are two of several public relations firms that are targeting Central America as the new market for globalization.
ISSN:1080-6792