Providing a better perspective

Rawlins enumerates the positive effects of theory in the practice of public relations. First, theory validates practice since it serves as a point of comparison, a form of practice tested over time and various circumstances. Second, theory is cost-effective compared to learning from mistakes because...

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Bibliographic Details
Published in:Public Relations Tactics 2003-08, Vol.10 (8), p.11
Main Author: Rawlins, Brad L
Format: Article
Language:English
Subjects:
Public relations
Theory
Online Access:Get full text
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Summary:Rawlins enumerates the positive effects of theory in the practice of public relations. First, theory validates practice since it serves as a point of comparison, a form of practice tested over time and various circumstances. Second, theory is cost-effective compared to learning from mistakes because it is far less risky. Third, will help the practice develop into a profession.
ISSN:1080-6792