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In the recent study about how American Airlines communicated news and information to its employees, online internal communication to console the bereaved employees following the lost of two planes during the terrorist attacks on Sep 11, 2001, is proven effective. In this way, employees contribute th...

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Bibliographic Details
Published in:Public Relations Tactics 2004-05, Vol.11 (5), p.4
Main Authors: Rawlins, Brad, Stoker, Kevin
Format: Article
Language:English
Subjects:
Aircraft accidents & safety
Airline industry
Employee counseling
Grief
Internet
Online Access:Get full text
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Summary:In the recent study about how American Airlines communicated news and information to its employees, online internal communication to console the bereaved employees following the lost of two planes during the terrorist attacks on Sep 11, 2001, is proven effective. In this way, employees contribute their stories and reactions creating an online community of shared emotions, where it helps managers to know what was happening before their employees.
ISSN:1080-6792