Outlining the plan with business objective tie-in

Connecting to the heart of the business No matter what the mix of disciplines (marketing, advertising, fund raising, membership, etc.) to be included in the plan, all PR proposals should be inextricably connected to the business plan and the strategic plan of the employers and/or client organization...

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Bibliographic Details
Published in:Public relations tactics 2007-03, Vol.14 (3), p.19
Main Author: Mason, Debbie
Format: Article
Language:English
Subjects:
Business plans
Executives
Fund raising
Guidelines
Objectives
Public relations
Online Access:Get full text
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Summary:Connecting to the heart of the business No matter what the mix of disciplines (marketing, advertising, fund raising, membership, etc.) to be included in the plan, all PR proposals should be inextricably connected to the business plan and the strategic plan of the employers and/or client organizations we serve.
ISSN:1080-6792