The Tylenol tampering crisis as examined 25 years ago

Johnson and Johnson's handling of Tylenol-related deaths in the Chicago area from cyanide poisoning has become an enduring example of crisis management done right. Twenty-five years ago, in the Mar 1983 edition of the Public Relations Journal, Mitchell Leon examined Johnson and Johnson's h...

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Bibliographic Details
Published in:Public Relations Tactics 2008-03, Vol.15 (3), p.7
Main Author: Stateman, Alison
Format: Article
Language:English
Subjects:
Analgesics
Management of crises
Pharmaceutical industry
Poisoning
Public relations
Online Access:Get full text
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Summary:Johnson and Johnson's handling of Tylenol-related deaths in the Chicago area from cyanide poisoning has become an enduring example of crisis management done right. Twenty-five years ago, in the Mar 1983 edition of the Public Relations Journal, Mitchell Leon examined Johnson and Johnson's handling of the crisis that erupted in Sep 1982. Johnson and Johnson's swift reaction, voluntary wide-scale product recall and skillful media relations were key to recovering from the crisis.
ISSN:1080-6792