The story of the future

In all probability, 1999 will be a "Dream Society," as the transition is made from information to imagination. The information society is still here, of course, but it is on the way out for 2 reasons. First, as people become more and more affluent, they no longer demand stuff that will sat...

Full description

Saved in:
Bibliographic Details
Published in:The Conference Board review 1999-01, Vol.36 (1), p.33
Main Author: Jensen, Rolf
Format: Magazinearticle
Language:English
Subjects:
21st century
Animal care
Animal welfare
Baby boomers
Consumers
Consumption
Education
Emotions
Future
Imagination
Information society
International markets
Lifestyles
Management styles
Market strategy
Motorcycles
Roads & highways
Shopping
Social conditions & trends
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In all probability, 1999 will be a "Dream Society," as the transition is made from information to imagination. The information society is still here, of course, but it is on the way out for 2 reasons. First, as people become more and more affluent, they no longer demand stuff that will satisfy their material needs. Second, the information society is gradually automating many of its jobs out of existence. Already there have been glimpses of future demarcation lines in business. For example, society is moving toward the marketing of attitudes. To an increasing degree, people are prepared to change brands if a product does not reflect their convictions. As well, inequalities will become even more evident as a result of increased travel activity and the ubiquity of television, which is rapidly becoming a global medium. The globe will be perceived as even smaller than it is today.
ISSN:1946-5432