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Will the cloud rain on your parade?

Marc founded one of the most successful Silicon Valley venture capital firms - Andreesen Horovitz - and was an early stage investor in emerging companies including Facebook, Skype and Twitter.Retailers can tell you all about the impact of Amazon while traditional media has seen marketing dollars mov...

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Bibliographic Details
Published in:Accountancy Ireland 2018-02, Vol.50 (1), p.48-49
Main Author: O'Leary, David
Format: Article
Language:English
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Online Access:Get full text
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Summary:Marc founded one of the most successful Silicon Valley venture capital firms - Andreesen Horovitz - and was an early stage investor in emerging companies including Facebook, Skype and Twitter.Retailers can tell you all about the impact of Amazon while traditional media has seen marketing dollars move at a frightening rate to new kids on the block like Google and Facebook, threatening their very existence.Keep costs low and look for evidence in the market before you take it further; * Don't reinvent the wheel: do your research and look for ideas and approaches used elsewhere that you could leverage in your own business; * Train your team: get your staff trained up to understand innovation techniques and practices; and * Innovate from the top: innovation must be supported from the very top of the organisation.
ISSN:0001-4699