Brewer Beanies

Inspired by McDonald's success with its Beanie Babies promotions, SportService has tapped the collectibles craze for client the Milwaukee Brewers and encountered the same surprisingly strong response the fast-food chain enjoyed.

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Bibliographic Details
Published in:Restaurants & institutions (Chicago, Ill.) Ill.), 1999-08, Vol.109 (20), p.21
Main Author: McGeary, Jennifer
Format: Magazinearticle
Language:English
Subjects:
Baseball (Professional)
Food service industry
Food services
Marketing
Professional baseball
Sales promotions
Sports franchises
Toys
Online Access:Get full text
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Description
Summary:Inspired by McDonald's success with its Beanie Babies promotions, SportService has tapped the collectibles craze for client the Milwaukee Brewers and encountered the same surprisingly strong response the fast-food chain enjoyed.
ISSN:0273-5520