Brewer Beanies

Inspired by McDonald's success with its Beanie Babies promotions, SportService has tapped the collectibles craze for client the Milwaukee Brewers and encountered the same surprisingly strong response the fast-food chain enjoyed.

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Published in:Restaurants & institutions (Chicago, Ill.) Ill.), 1999-08, Vol.109 (20), p.21
Main Author: McGeary, Jennifer
Format: Magazinearticle
Language:English
Subjects:
Baseball (Professional)
Food service industry
Food services
Marketing
Professional baseball
Sales promotions
Sports franchises
Toys
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container_issue 20
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container_title Restaurants & institutions (Chicago, Ill.)
container_volume 109
creator McGeary, Jennifer
description Inspired by McDonald's success with its Beanie Babies promotions, SportService has tapped the collectibles craze for client the Milwaukee Brewers and encountered the same surprisingly strong response the fast-food chain enjoyed.
format magazinearticle
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identifier ISSN: 0273-5520
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issn 0273-5520
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source ABI/INFORM Global
subjects Baseball (Professional)
Food service industry
Food services
Marketing
Professional baseball
Sales promotions
Sports franchises
Toys
title Brewer Beanies
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