Regional Profiles: New York

Advertising created in New York often sets a trend for the rest of the US. Beyond their role as a selling tool, New York advertising creations may be assimilated both into the local and national cultures. For example, the "I Love New York" tourism campaign, launched by agency Wells, Rich,...

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Bibliographic Details
Published in:Advertising age 1988-11, Vol.59 (48), p.18
Main Author: Gilbert, Leslie
Format: Article
Language:English
Subjects:
Advertisers
Advertising
Advertising agencies
Advertising campaigns
Cities
Social conditions & trends
Online Access:Get full text
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Summary:Advertising created in New York often sets a trend for the rest of the US. Beyond their role as a selling tool, New York advertising creations may be assimilated both into the local and national cultures. For example, the "I Love New York" tourism campaign, launched by agency Wells, Rich, Greene in the mid-1970s, was very successful in building tourist trade from the outside as well as convincing New Yorkers to vacation at home. The catchy "I Love New York" anthem by Steve Karmen had a strong response, and the simple red heart logo designed by Milton Glaser has been widely copied and now constitutes a cultural icon. New York advertising has helped promote Broadway productions by packaging them effectively for a target audience. Jerry Carroll, the pitchman for Crazy Eddie, uses wild gestures and frantic delivery to promote the products of the electronics discounter. His style has been featured in advertising textbooks and epitomizes bargain-basement advertising.
ISSN:0001-8899
1557-7414