Un-French ad copy: Is it fine or fini?

Jacques Toubon, French Minister of Culture, has proposed a law aimed at protecting the French language by banning foreign words and phrases in most modes of communication, including advertising.

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Bibliographic Details
Published in:Advertising age 1994-03, Vol.65 (10), p.16
Main Author: Crumley, Bruce
Format: Article
Language:English
Subjects:
Advertising
Advertising campaigns
Copy
French language
Impacts
Languages
Legislation
Marketing
Proposals
Toubon, Jacques
Online Access:Get full text
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Description
Summary:Jacques Toubon, French Minister of Culture, has proposed a law aimed at protecting the French language by banning foreign words and phrases in most modes of communication, including advertising.
ISSN:0001-8899
1557-7414