Apple steadies lance for Continental joust

According to Apple Europe president Marco Landi, his tasks are to transform Apple Europe into a truly European operation, position it to exploit fully the anticipated explosion in consumer PC sales, and power Apple past its competition on the continent. The game Landi is playing is one of very high...

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Bibliographic Details
Published in:Advertising age 1995-09, Vol.66 (37), p.I
Main Author: Crumley, Bruce
Format: Article
Language:English
Subjects:
Computer industry
Corporate planning
Corporate presidents
International markets
Online Access:Get full text
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Summary:According to Apple Europe president Marco Landi, his tasks are to transform Apple Europe into a truly European operation, position it to exploit fully the anticipated explosion in consumer PC sales, and power Apple past its competition on the continent. The game Landi is playing is one of very high stakes, with European consumers soon expected to start buying heavily into computers for home use, as Americans and Britons began doing over the past 2 years.
ISSN:0001-8899
1557-7414