It's never-never-land for Disneyesque AIDS ads

Anti-AIDS organization Sida Info Service pulled ads featuring Disneyesque characters, after only a 2-week run last week, because of complaints from Walt Disney Co. The educational campaign, using parodies of Cinderella and Snow White in sexual encounters, was created by Grey Advertising to inform wo...

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Bibliographic Details
Published in:Advertising Age 1998-10, Vol.69 (42), p.71
Main Author: Crumley, Bruce
Format: Article
Language:English
Subjects:
Acquired immune deficiency syndrome
Advertising campaigns
AIDS
Cartoons
Complaints
Print advertising
Public service advertising
Snow
Women
Online Access:Get full text
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Summary:Anti-AIDS organization Sida Info Service pulled ads featuring Disneyesque characters, after only a 2-week run last week, because of complaints from Walt Disney Co. The educational campaign, using parodies of Cinderella and Snow White in sexual encounters, was created by Grey Advertising to inform women about their greater vulnerability to AIDS infection than men during unprotected heterosexual sex.
ISSN:0001-8899
1557-7414