Show Me the Money

Bernstein focuses on the need for architects to change the value proposition of the profession and find new ways to do business in UK. He explores why architects are still paid far less than comparable professionals of equal education and import and the economic dynamics of the practice. He suggests...

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Bibliographic Details
Published in:Architectural Record 2018-06, p.133
Main Author: Bernstein, Phil
Format: Magazinearticle
Language:English
Subjects:
Architects
Architectural services
Compensation
Design
Profession
Value analysis
Online Access:Get full text
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Summary:Bernstein focuses on the need for architects to change the value proposition of the profession and find new ways to do business in UK. He explores why architects are still paid far less than comparable professionals of equal education and import and the economic dynamics of the practice. He suggests that outcome-based design practices will empower the profession to deliver the real value of good design.
ISSN:0003-858X
2470-1513