WestJet defends strategy overhaul

Financial analysts bombarded WestJet with questions heavy in scepticism in May. Might WestJet this quarter post its first loss in 13 years? Should it even call itself a low-fare carrier? The comments seemed to mark a high point of tension between analysts who rate West-Jet's stock and executive...

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Bibliographic Details
Published in:Airline Business 2018-06, Vol.34 (5), p.9-9
Main Author: Hemmerdinger, Jon
Format: Article
Language:English
Subjects:
Airline industry
Bombardment
Corporate profits
Molding (process)
Profitability
Online Access:Get full text
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Summary:Financial analysts bombarded WestJet with questions heavy in scepticism in May. Might WestJet this quarter post its first loss in 13 years? Should it even call itself a low-fare carrier? The comments seemed to mark a high point of tension between analysts who rate West-Jet's stock and executives steering the company through wholesale transformation. Led by new chief executive Ed Sims, executives are moulding WestJet into an international player with multiple hubs and premium products, while also targeting the ultra-discount segment with subsidiary Swoop.
ISSN:2632-6604
2632-7856