A little help for our friends

Successful franchsing companies know the importance of being involved in the communities they serve. They support a variety of charities and social programs, ranging from nationwide ongoing programs to smaller, more closely focused efforts. When Hurricane Andrew devastated Dade County, Florida, fran...

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Bibliographic Details
Published in:Franchising world 1993-03, Vol.25 (2), p.12
Main Authors: Fishman, Sherri, Diamond, Debbie, Klein, Elise, Perdue, Karl, Sanderson, Rhonda
Format: Article
Language:English
Subjects:
Chain stores
Children & youth
Community service
Donations
Employment
Fire prevention
Focus groups
Food
Franchisees
Franchises
Franchising
Manycompanies
Meals
Recessions
Restaurants
Retailing industry
Social responsibility
Unemployment
Violence
Youth organizations
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Summary:Successful franchsing companies know the importance of being involved in the communities they serve. They support a variety of charities and social programs, ranging from nationwide ongoing programs to smaller, more closely focused efforts. When Hurricane Andrew devastated Dade County, Florida, franchisors were quick to respond. For example, Mail Boxes, Etc. mobilized its "Network Outreach," soliciting help from its more than 1,700 franchise owners across the US. Nearly all major franchise companies and even many smaller ones have adopted a system-wide helping program of some kind, and often, local franchises augment those programs with their own. Several companies describe their corporate community outreach programs.
ISSN:1041-7311