Temerlin eases American into post-Sept. 11 world

American Airlines' newest set of commercials is transitional, advancing the carrier's advertising message beyond reacting to the events of Sept. 11. Two 60-second commercials, which retain a patriotic flavor, broke Feb. 14 on network television in seven markets, including the client's...

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Bibliographic Details
Published in:Adweek 2002-02, Vol.24 (8), p.4
Main Author: Hill, J. Dee
Format: Article
Language:English
Subjects:
Advertising
Advertising agencies
Airlines
Contracts
Television advertising
Terrorism
Online Access:Get full text
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Summary:American Airlines' newest set of commercials is transitional, advancing the carrier's advertising message beyond reacting to the events of Sept. 11. Two 60-second commercials, which retain a patriotic flavor, broke Feb. 14 on network television in seven markets, including the client's Dallas/Fort Worth headquarters.
ISSN:0746-892X