Online Ordering: A Cheat Sheet for Restaurateurs

With many industry pundits singing the praises of online ordering and experts claiming how it is the new wave in quick service, it is important to know where it will not work. Restaurants that should consider online ordering possess two main characteristics. The first trait is correct location. The...

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Bibliographic Details
Published in:Franchising World 2007-02, Vol.39 (2), p.78
Main Author: Yakubovich, Alex
Format: Article
Language:English
Subjects:
Competition
Corporate profits
Customer services
Electronic mail systems
Electronic procurement
Internet
Market strategy
Marketing
Online transaction processing
Order entry
Point of sale systems
Restaurants
Success
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Summary:With many industry pundits singing the praises of online ordering and experts claiming how it is the new wave in quick service, it is important to know where it will not work. Restaurants that should consider online ordering possess two main characteristics. The first trait is correct location. The second characteristic revolves around restaurant concept type. Possessing either one of these two criteria warrants serious consideration of online ordering implementation. Several important reasons exist for restaurants with aforementioned criteria to implement online ordering. The most important benefit comes from the advantage of having the menu and special always in-front of customers and giving them the ability to control the order process. The best online ordering Web sites individually cater the up-selling to the customer depending on the content of their current order. Online ordering significantly streamlines group ordering and catering orders making institutional customers a natural, highly-profitable, target audience for any marketing plan.
ISSN:1041-7311